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11800 30th Court North
St. Petersburg, FL 33716

The New Patient Marketing Course!

Optimize your Practice to Generate MORE NEW PATIENTS!

Shaun Kirk, CEO - PT Practice Success

The New Patient Marketing Course!


The New Patient Marketing Course has been modified so that it can be delivered online directly to you LIVE!

Learn how to:
1. Set yourself apart from every other physical therapist in town
2. Attract more high-quality new patients
3. Significantly lower their cancellation rate
4. Actually complete plans of care versus experiencing patients who self-discharge
5. Get patients referring friends and family in volume
6. Significantly increase the lifetime value of a every new patient

Are you serious about building a successful practice?

The most successful private practices have one thing in common: they promote their practice in such a way that physicians, past patients and would-be patients agree with their message and will respond. This drives in new patients – month after month and year after year.

It doesn’t take a genius to figure out why this works. Which brings me back to my original question: Are you really serious about building a successful practice?

If the answer is yes, then it's time to take ACTION! Let me help you get started by showing you how to get more high-quality new patients! 

The New Patient Marketing Course has always been delivered in our St. Petersburg, FL office. However, due to the coronavirus, having clients travel to our location is challenging. That is why we modified the course and decided to deliver the course online and specific to your practice needs. 

The Online New Patient Marketing Course is more robust and includes all of the needed files, videos and personalized consulting to shift from a one-size-fits-all marketing program to a personalized approach specific to your practice!

The Online New Patient Marketing Course is hands down the best opportunity in the physical therapy industry to learn how to optimize every facet of new patient acquisition in your practice and patient compliance. The course can help to generate high-quality new patients month after month. 

(See below for more information on exactly what the course entails.)

If you're serious about building a successful practice, I would like to speak to you.

Schedule a free consulting call to identify your specific practice needs so that we can customize your new patient marketing program.

PLEASE NOTE: This program is NOT for cash-based PT practices.

Hear from physical therapists who have attended:

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“I had taken the New Patient Marketing Course back in 2003, before even opening my practice. I wanted to do it right. The course had taken us rather rapidly from 0 to over 200 visits per week. After achieving that, I wanted to know more from this guy. We have since grown to over 2,200 visits per week and have no signs of slowing down. The New Patient Marketing Course is our marketing foundation and a catalyst for growth.

-Vinod Somareddy, DPT.

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“Many years ago, I was struggling with my practice. I had to do something, so I took the New Patient Marketing Course. I finally found a way to expand my practice. It worked!. Shaun said, "If you knew how to run your practice with the same skill as you have treating patients, would you be more successful?" Answering that one question changed my life forever. I am such a better entrepreneur because of that course.

-Tom Dalonzo-Baker, PT

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“My partner and I were searching for better ways to market and get new patients and decided to take the New Patient Marketing Course. We are so glad that we did. One year after taking the course, our practice grew by 4X! 

I now own a billing company and recommend this course to all of my clients. It simply works!

-Kevin Cappel, PT

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“My wife and I own a PT Practice in Phoenix. We really needed help, starting with marketing. The New Patient Marketing Course was exactly what we were looking for. Our practice now sees over 600 visits per week and we would have never experience the growth that we have experienced without taking and fully applying your course. Thank you!

-Chuck Herron, CEO

Founder of The New Patient Marketing Course

Shaun Kirk, MHS, PT, MTC

Over the past 20 years, I have been training private practice PTs on how to become a better CEO and build the practice of their dreams. I have worked with some truly remarkable practices as well as some nearly bankrupt practices. It doesn't matter to me. I believe that people are as valuable as we can help others.I love to help others. 

Many years ago, I had a nearly bankrupt practice. I was about to throw in the towel. I received a call inviting me to a practice management workshop. I thought, what have I got to lose, and decided to attend. About 20 minutes into the seminar, I realized that I was the biggest loser in the room with the least successful practice. 

However, there was this ONE GUY who worked for this seminar company, who saw that I had the drive to reach my goals but lacked the know-how. No one else was interested in helping me with my practice. Fortunately for me and now for so many other private practitioners, there was this ONE GUY who did believe in me and helped me. My practice grew by 9 fold. I started sneaking out of the office to help my patients who owned their own business. Just for fun. I soon realized that my passion is to help people who help others, specifically private practitioners.  

I sold my practice 20 years ago and have been paying it forward ever since by helping other private practitioners. For many, I am that ONE GUY. The guy who believes in his client and his or her potential, even when they may not currently believe in themselves. 

Growing any business is not necessarily easy, but if you have a fire in your belly, we can show you how to reach your practice goals with speed. The New Patient Marketing Course is the foundation. We urge you to take the time to invest in your CEO training. If you have a private practice, it will pay off with huge dividends. I look forward to seeing you at the New Patient Marketing Course.

The ONLINE New Patient Marketing Course Outline

Topics, along with personal consultation along the way

  • Orientation to New Patient Marketing: an Introduction and Overview.
  • Why Marketing Seems Complex: Patient care is easy but it wasn't when you started. We will take the mystery out of marketing and make it easy by covering the fundamentals.
  • The Future of Physical Therapy: Find out about the demographic trends the industry is taking and how to take advantage of this in your practice. 
  • Your New Patient “Machine.”: Identifying the new patient “contact points” in your practice and how to make each contribute to your success. 
  • Creating "Maximum nod your head factor™": The greater the agreement with your message the stronger the attraction there is to you and your services. We will focus on how all marketing it to gain agreement and cooperation in referring to you.
  • Marketing Research & Surveys: These are the difference between a profitable marketing campaign or a very expensive way to “learn a lesson.” We’ll also cover how to apply this to every aspect of your marketing effort.
  • Creating an Effective Public Relations image: By correctly applying surveyed data, you will KNOW how to create an positive effiect with physicians, past patients and would-be patients resulting in a "like" of who you are and what your do and an interest in knowing more.
  • Marketing Content: What you say and how you say it has everything to do with response! Manage your marketing message.
  • What Services Should You Promote and How?:  There is a strong desire to create a niche when it comes to marketing. Learn why that is a very expensive choice. 
  • Building Effective PR with Physicians: We break down a series of public relations messages that solves a problem for the doctor that increases their affinity toward your practice over others clinics in your area.
  • External Marketing – Mailings: Whether you’re sending postcards, newsletters or any other type of print ad, these are lessons you’ll need to be successful. We’ll cover costs, methods and what gets the best response – along with how to save money and maximize the effect of your marketing dollar.
  • External Marketing – Internet: Discover the formula for a successful website, along with the basics of Search Engine Optimization (that’s easy enough for anyone to do). We’ll also show you the exact steps to make your website get more new patients, along with what it should actually cost for Internet marketing (hint: Most people spend too much…because they are missing this information).
  • ​Marketing Your Highest Demand Service: By combining physician survey data and demographic surveys, we walk you through a series of promotional pieces that begin to build your reputation as the best in town.
  • Face-to- Face Physician Interactions: Learn who is best to make these visits and when?  (Hint: It is generally not the owner.) 
  • Marketing to Past Patients: 50% of the caseload that you are seeing now had been past patients. Our marketing program to patients is a very powerful practice builder. It is far, far easier to recover a past patient than to bring in a brand-new patients.  You'll learn how.
  • The Value of a Marketing Gimmick When Marketing to Patients: You want your phone to ring when promoting to patients. The effective use of a marketing gimmick and adopting appropriate call management procedures at the front desk can rapidly fill your schedule. 
  • Create a Check-up Program that's Just Like Your Dentist:  The "lifetime" value of your new patient is seldom considered.  You will learn how to implement a follow-up program to reactivate your discharged patients who need your care. This program is powerful and we can even set it up as a fully automated service if your wish. 
  • Put Your Patients On Your Team: Happy patients want to refer to you. We will show you how to ask your happy patients for a referral of a friend and family member. Our program will likely crush what you may be doing right now to solicit those friends and family referrals. 
  • ​20-Week Marketing Program: You will leave with a 20-week, simple to follow, marketing program to help drive in new patients from physicians,  patient referrals and to reactivate discharged patients.
  • ​One-on-One Practice Consultation: No two practices are exactly alike. There are certainly similarities but there can also be stark differences. We will gather some data about your present marketing, personnel and growth strategies and offer some workable solutions that you can take back to your clinic to implement immediately and maximize your success from the New Patient Marketing Course.

Do the ONLINE New Patient Marketing Course!
from PT Practice Sucess

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11800 30th Court North
St. Petersburg, FL 33716
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